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PRICE MATCHING, AND OTHER ISSUES

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  • Nat's picture
    PRICE MATCHING, AND OTHER ISSUES
    Posted by
    Nat on December 03, 2010

    From the beginning of our touring career, we have always tried have the fans’ best interest at the forefront of our minds. We recognize and honor the fact that our tenure as a band is due only to the support of our fans, and we don’t take that fact lightly.

    Recently, we have come up against touring policies that we think are unfair, both to bands, and, more importantly, to fans. Last night we were forced to do something called “price matching” at a concert in Sacramento. The practice of “price matching” is unfortunately a fairly common one, and it is fundamentally flawed, in my opinion. What it entails is the standardizing of merchandise prices by a “headlining” band – that is to say that the main act of the night will dictate a price at which the other bands may sell their merchandise. The thinking is that the main acts do not want to be “undercut” by opening bands that may be selling their merchandise at a lower price, and thus offer a more attractive deal to fans. Last night, we were forced to sell our t-shirts for $30, a price that we think was too high based on the ticket prices of the show, and unfair to fans.

    In our touring career, we have never asked opening bands to “price match” their merchandise to ours. In our thinking, bands should sell their merchandise at whatever price they wish, and fans should be able to buy that merchandise accordingly. It is unfair to smaller bands to be expected to sell their t-shirts and other goods at the same price of larger bands, especially on our tours, when opening bands have depended fairly heavily on selling merchandise for their total income. We have confidence that we will sell the amount of merchandise that we need to, and we hope that the opening bands on our tours will also do well!

    I think “price matching” is indicative of a lot of things in the music business. To me, it serves as a good example of the wrong way to do things. There are two ways to come up and tour: the right way, in which you put your music and your merchandise out there, and hope that people will like it, and don’t attempt to hamper anyone else’s hustle, and the wrong way, in which you try to stomp out competition, and climb up by keeping others down. As a band, you should have confidence in your ability to stand out and do well.

    We don’t wish ill will upon anyone in music. We treat every show and everyone associated with it (from the fans who are paying to see our music, to the local crew working at venues, to the bands playing with us) with respect. We will continue to do just that, and to hope for the best for our friends and family in the music business, and most importantly, we will try to provide a fun, good show, for a fair price for our fans.

     

     

    - Nat and Sean

     

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Nat's picture
on December 03, 2010

From the beginning of our touring career, we have always tried have the fans’ best interest at the forefront of our minds. We recognize and honor the fact that our tenure as a band is due only to the support of our fans, and we don’t take that fact lightly.

Recently, we have come up against touring policies that we think are unfair, both to bands, and, more importantly, to fans. Last night we were forced to do something called “price matching” at a concert in Sacramento. The practice of “price matching” is unfortunately a fairly common one, and it is fundamentally flawed, in my opinion. What it entails is the standardizing of merchandise prices by a “headlining” band – that is to say that the main act of the night will dictate a price at which the other bands may sell their merchandise. The thinking is that the main acts do not want to be “undercut” by opening bands that may be selling their merchandise at a lower price, and thus offer a more attractive deal to fans. Last night, we were forced to sell our t-shirts for $30, a price that we think was too high based on the ticket prices of the show, and unfair to fans.

In our touring career, we have never asked opening bands to “price match” their merchandise to ours. In our thinking, bands should sell their merchandise at whatever price they wish, and fans should be able to buy that merchandise accordingly. It is unfair to smaller bands to be expected to sell their t-shirts and other goods at the same price of larger bands, especially on our tours, when opening bands have depended fairly heavily on selling merchandise for their total income. We have confidence that we will sell the amount of merchandise that we need to, and we hope that the opening bands on our tours will also do well!

I think “price matching” is indicative of a lot of things in the music business. To me, it serves as a good example of the wrong way to do things. There are two ways to come up and tour: the right way, in which you put your music and your merchandise out there, and hope that people will like it, and don’t attempt to hamper anyone else’s hustle, and the wrong way, in which you try to stomp out competition, and climb up by keeping others down. As a band, you should have confidence in your ability to stand out and do well.

We don’t wish ill will upon anyone in music. We treat every show and everyone associated with it (from the fans who are paying to see our music, to the local crew working at venues, to the bands playing with us) with respect. We will continue to do just that, and to hope for the best for our friends and family in the music business, and most importantly, we will try to provide a fun, good show, for a fair price for our fans.

 

 

- Nat and Sean

 

Comments

OH89's picture

you may learn something new lol
Mrz. Motte's picture

youu guys aree amazing!!!!!!!!!!! i LOVEE youu with all my heart! h=thanks for being soo down to earth you guys! lovee youu always and forever -mrs. motte:)
Charlotte Punk Btch's picture

You guys are the best XD Not many bands would care that much!! ??
Yamê's picture

I totally agree You make everthing to your fans ! Because that I LOVE YOU EVEN MORE !
Adeline321's picture

You guys are so great, thanks for taking the time and having the consideration, loyalty, and respect to post this!!!
hollerd's picture

agreed.... :)
Aisha's picture

Aww, this is really great! A fantastic, understanding and considerate band - You guys are truely the BEST! Thanks =D
OhNoItsSophie's picture

Thank you for that...NOW I LOVE YOU EVEN MORE!!!!
precyllaa's picture

this makes me LOVE Nat & Sean even more than what i already do & thats ALOT.
NatMotteLover3OH3's picture

this is SOOO true! thank you guys for understanding that! :D and you guys are the BEST BAND EVER!!! :D thank you! :D
Mrz. Motte's picture

wow.. this is soo shocking... i totally agree with you guys.. thanks for being such great musicians! as a fan i will continue to support youu guys with everything that y'all do! i love yoouu nat and sean!
Rawrrbot's picture

I have an enormous amount of respect for Nat and Sean both for their loyalty to their fans. They are amazing performers and remain incredibly humble with all of their success. I love 3OH!3 for being the type of band to take the time to write this and share it with fans.
Courtney_7's picture

Wow, you guys are SO true!
Miss 3OH3's picture

so true... one of my friends went to a paramore concert and the hoodie she bought was more xpensive than the concert itself o_O
Oop_Yarrz's picture

well screw playing big name venues i really respect your views and as being way in to colorado local music (being from colorado's 303) i love you guys but maybe you should play at "underground" or at least not as well known smaller venues were they respect you to a point just dont play any "21+" shows (cause i lose all respect for band that dont care about the little ones) i think mainstream venues are crappy and over rated
TillerMcMillerLOVES_3OH3's picture

u no i love nat and sean. and this just gives me even more reasons too. they care about all there fans and people they work w/. there such great people!
misstonix's picture

Wow, I honestly think it's amazing that you would take time out to write about this to let us know - no other band would do that. You guys are truly amazing and I'm sure we'd buy your merchandise no matter what! You both deserve all the best and are definitely my favourite band ever!
ohmygoshadinosaur's picture

Wow. I'd buy it regardless of the high prices and such... But thanks guys. This shows you care about your fans, and the smaller bands you tour with. You guys are always totally loyal to the fans, and that's one of the things I adore about you guys. You guys haven't become assholes because you've gotten bigger than you were some years ago, and that means something. Thanks for caring guys :)
aaronalley's picture

i'll buy your shirts at $50 each. idc. just posts telling us that we matter to you guys like this are the reasons i'll still buy your merch. 3oh!3
brittanyxfortte's picture

wow. Well this just proves even more how awesome you guys are.
KaylaMuch's picture

That is crazy, I've never heard of price matching at a show. I love that you guys are in it for the fans. I know when I go to a show, I intend to buy a shirt at least from the headliner, and I like to bring extra money in case I want a CD from one of the lesser-known openers. Bands such as yourself make that possible. Thank you for speaking up and staying strong! Your fans love you as much as you love us! Your show in Spokane was amazing and I can't wait to see you again!
saradipity's picture

It's really great to see bands like you sticking up for fans and smaller bands as you climb your way to popularity. It gives fans like me faith that you, one of my favorite bands btw, will never fall into the category of sellouts who stomp on all the little people, including their fans once they get popular. Thank you for being decent people. It's extremely refreshing.
ckuhrt91's picture

I love you guys, and your dedication to the fans. Not many bands are only in the business for their fans! You guys are awesome, which is the exact reason why I've seen you live 5 times, own every album, and many merch items. I love you guys! Thanks for being the best! Love you guys!! Carrie. (Denver,CO)
Ballerado Chick's picture

Wow :) You guys are amazing! Thank you for being so awesome to your fans!! Please don't change :) And keep making amazing music!!! I can't wait to see you guys live again!!!
katiesueboo's picture

3OH!3 does a really good job of putting fans first, it sucks that some other acts don't. So thanks for being so kickrad, guys.
the_great_kate's picture

very well put.
pugofdoom's picture

I think Nat and Sean are cool guys. *high fives all around*
MrBazzaB's picture

Interesting, had no idea that happened. Totally agree with you guys on this one.